In this post, I will show you the 6 step process I used to steal competitor’s website traffic.
When it comes to driving traffic to your website, sometimes it pays to study what your competitor is doing and here’s a very interesting thing: sometimes your competitor will rank a page or post for a keyword that is really easy for you to rank as well and steal some of that traffic he gets as well.
I found out about this by accident actually.
I have a free account with Ahrefs so one day I used the Ahrefs site explorer and typed my competitors domain name into it and what I did after that is what this post is all about.
Here’s my Google Analytics account showing the traffic that lands on that page/post I created ranking for the same keyword my competitor is ranking for.
Step 1: I Went To Ahrefs.Com and Used their Site Explorer
Ahrefs.com can be used as a free option or you can pay monthly subscription fees to access a lot more features. I currently use the free option which services my purposes for now until I get really complicated…
Step 2: I Typed my competitor’s domain name in Ahrefs Site Explorer
Site explorer reveals top 5 pages of my competitor (if you use the free version of Ahrefs, it only reveals the top 5 pages). I checked those 5 pages and noted the main potential keywords those pages could be ranking for in Google and typed those keywords in Google to prove it.
Step 3: I Used Google Keyword Planner Tool
This is to check monthly search volumes and also check the competition of those 5 keywords. I used this step to eliminate keywords that would be difficult to rank and also find the keyword that is easy to rank that I can build my content around.
Once I’ve found that main keyword, I also researched using the keyword planner tool, the other related keywords that would makes sense to use in my content as well and got a list of those as well.
Step 4: I Studied My Competitor’s Content
This is to find out how many words were used in his content, what kind of images used etc and if those images were seo optimized or not.
When I say competitor here…I mean the website that is on Google #1 spot on Page 1.
I then ask myself this question: how can I do mine better than this guy?
Step 5: I Wrote a much better content than my Competitor
I wrote a much better content that what my competitor wrote. For example, if my competitor ranks for the main keyword from a post that has only 1000 words, then I have to write a post that is 1500-2000 words long and use a lot of related keywords in that content as well.
And my content has got to be 10 times better…no just fluff and filling up space.
Step 6: I wrote a Catchy Post Title As Well As Catchy Meta Description
This step is very important.
Here’s the thing I do when I search for something in Google: I scan the first page of google first to see what search results there fits my search query.
And the first thing that catches a searcher’s eye is the Title/Headline.
I just don’t click #1 spot website on the first page of Google. It just doesn’t happen that way for me.
And on most occasions, I would click on a headline that catches my attention or arouses my curiosity…even if that website ranks on the 10th position in Google page 1.
Here’s an example of my competitors Title(I’ve change it as I’m not going to reveal my site or my competitors site)”
Competitors title: Sports Cars For The Rich
My Title: 10 Amazing Sport Cars For The Rich
I only changed two things in the title:
- I placed a number in front and
- placed and adjective (describing word in front of the noun…”sports car)
And then I hit the published button when I was satisfied with what I wrote.
Now tell me, which Title would prompt you to click on the link on Google Page 1 search results?
Guess what? My title will.
Google Page 1 Ranking Timeline
I wrote and published that post on 11th April. On 14th April (that’s 3 days later), I had my first 2 visitors land on that page.
Visitors averaged around 2-4 visitors per day for the rest of April.
Then May came and toward the end of may, I was getting 5-10 visitors per day on average.
June saw big traffic spike…
Because that post is now ranking on Google Page 1 for that main keyword. My competitor has less traffic to his site because of my post. Now we have to share.
I’m now currently ranking for the main keyword in Google Page 1 and I’m in the number 3 spot.
My competitor occupies the number 1 spot for this keyword. There’s also another site that occupies the 2nd spot.
I’m in the number 3 spot in Google page 1 but I believe, placing a number in front of the title and using the word “amazing” has made my website get more clicks that those 2 websites dominating spot 1 and 2.
Interesting, isn’t it? See if you can copy this strategy on your own sites as well. You learn a lot everyday.