Every day, more than a billion people make purchases online. Product descriptions are a key aspect of online shopping since they can influence whether a customer decides to buy anything or not. Normally, these descriptions have been produced by humans, but as artificial intelligence (AI) develops, companies are experimenting with employing AI-generated descriptions to streamline the purchasing process for customers.
The main goal of creating product descriptions is to provide your buyer a thorough understanding of your goods while they are on the road, before they even visit your website. Let’s see how you may develop product descriptions for your company’s websites using artificial intelligence capabilities.
What is the process of creating good product descriptions?
Product descriptions are an essential part of any modern business or e-commerce website. They’re also hard to get right.
The key to writing a good product description is to keep it simple, direct, and honest then make sure your description meets the following requirements:
- It’s exciting and interesting
- It’s clear
- You list the key features of your product in a way that helps your customers understand how it will benefit them.
- It’s short and concise — no one wants to read an essay when they’re shopping online.
- It’s easy to read (tip: use bullet points so people can scan rather than reading everything word for word)
- You use proper grammar, spelling, punctuation, and capitalization.
Why Does a Product Description Matter?
Your product description is important if you own a business since it helps customers buy your goods.
More than 80% of consumers undertake internet research before making a purchase, therefore the quality of your product descriptions could mean the difference between making a sale and having them click “back” on their browser.
Given the abundance of options available to consumers, information plays a crucial differentiating role in the e-commerce industry. In order for customers to feel confident purchasing an item, product descriptions should provide a wealth of pertinent information about the item for sale. Customers benefit from product descriptions that explain why your goods and services are valuable, how they can benefit them, how they fit into their lives, and how they can improve their quality of life or address an issue they may have.
Consumers expectations and understanding
Understanding the expectations of your audience should be the first item on your checklist.
You must be aware of the criteria that members of your target market use to choose products similar to yours.
To make it simpler for people to locate you, you should be aware of their keywords so that you may utilize them in your own descriptions.
If you’re unsure of the language they’d use, a fast Google search for the product category will give you a general notion of the language customers and businesses are using.
Next, choosing which AI-based tools to utilize and drafting your description will both benefit greatly from understanding how consumers think.
Consumers don’t just want information while looking at things; they also want answers to queries they haven’t yet thought to ask, like, “How big is this?” What size do I need? Is it high quality? Does it come in other colors? Does this match my outfit? so forth. Therefore, being detailed with measurements, pricing, and displaying the same product from various angles is a wonderful method to ensure that all of these questions are answered.
How do you use AI to write product descriptions?
You may easily develop product descriptions with the use of AI-driven technologies. I personally saved a ton of time by using AI technologies to write product descriptions for products with which I am unfamiliar. Let’s look at some of the top AI programs for creating product descriptions:
1 CopyAI is a unique AI tool that lets you generate product descriptions without having to write them yourself. You can create digital ad copy, website copy, eCommerce copy, sales copy, social media content, blog content, Long-form blog posts, etc … using Copy.ai. You can use CopyAI’s product description template in two ways:
- by entering a product name and a description,
- by entering a specific page link to any website and CopyAI will provide you with a unique product description that meets your needs.
If you decide on the first approach, CopyAI will generate a description based on the information you enter. For example, if you provide the name of an item and some tags, it will use those tags to modify the tone of the description.
here is a sample example of an Amazon product (Dog collar) and CopyAI generated this content
2. Simplified is another amazing tool and unlike CopyAI it’s not only powered for AI writing. with thousands of templates, you can create a professional design, video editing, Social Media Scheduler, etc …
You can find “amazon product listing ” in the templates of the writing section and by entering the name and features of the product you want a description generated simplified wi generate an amazing product description for your product. Hers an example :
Product description copy best practices driven by AI.
Your product descriptions should aim to boost sales. This can be accomplished in one of two ways: by being entertaining or by being educational. Additionally, you can write a description that accomplishes both goals, but depending on the sort of product, AI-powered copywriting will primarily be employed for one or the other.
Making the assumption that it is your responsibility to make the text sound as relatable and human as possible is the most frequent error in AI-powered copywriting. Because it diverts customers from their intended purchase decision, this tactic may occasionally fail and frequently backfire. Instead, concentrate on creating interesting descriptions that address customer issues while enhancing value and user experience.
Your product descriptions should aim to boost sales. This can be accomplished in one of two ways: by being entertaining or by being educational. Additionally, you can write a description that accomplishes both goals, but depending on the sort of product, AI-powered copywriting will primarily be employed for one or the other.
Making the assumption that it is your responsibility to make the text sound as relatable and human as possible is the most frequent error in AI-powered copywriting. Because it diverts customers from their intended purchase decision, this tactic may occasionally fail and frequently backfire. Instead, concentrate on creating interesting descriptions that address customer issues while enhancing value and user experience.
tone should be more formal and serious.
Use simple language whenever possible instead of employing complex jargon. Instead, pay attention to simple words that have the capacity to capture the reader’s attention.
PS: Thank you for reading, and if you have any comments or recommendations, please post them below.
