Many organizations’ interactions with their clients now heavily incorporate social media and artificial intelligence (AI) platforms. When it comes to establishing and preserving customer relationships, having a presence on social media can make all the difference in the world, whether you’re offering advice, interacting with your clients, or just publishing amusing updates that keep people coming back for more.
But what if you could engage in social media exchanges that were even more robust? What if you could offer material that was especially catered to the interests of your followers rather than merely publishing updates?